I turn ambiguity into execution.

I work with leaders navigating growth, AI disruption, and organizational complexity. My focus is not aesthetics or inspiration. It is decisions, alignment, and results.
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I design the operating systems behind products. Teams, decision frameworks, and workflows that turn strategy into shipped outcomes.
 
My Approach
I am a design leader and operator. I work in environments where clarity is incomplete, timelines are compressed, and decisions carry real consequences.
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I rebuild teams, reset standards, and turn design into a trusted business function. My role is to connect strategy to execution so products actually ship, scale, and perform.
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I focus on:

• Making tradeoffs explicit and irreversible

• Aligning product, design, and engineering around real priorities

• Holding design accountable to revenue, retention, and trust

• Building systems that outlast individual contributors

 
Impact at a Glance

• Built and scaled global design and research teams

• Turned stalled products into growth drivers

• Shipped AI and enterprise systems under real constraints

• Established design as a strategic partner, not a service function

• Delivered outcomes across consumer, AI, security, retail, and enterprise platforms

• Fixed broken decision making in organizations where progress had stalled

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Experience Highlights
I have led design in fast growing startups and complex enterprises. I am often brought in when design is respected but not trusted, when teams are busy but progress is slow, or when leadership needs clearer signals to make better decisions.
 
My strength is not taste alone. It is judgment.
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If the easy answers are gone and the cost of getting it wrong is high, I can help you move forward with confidence.
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Outside of work
I spend time with family, in spin class, practicing hot yoga, learning new AI workflows, and building side projects that keep my curiosity sharp.
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If you are creating something with the potential to shift your industry, I would love to help you make it exceptional.